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EasyJet: The Story of Britain's Biggest Low-cost Airline

Cote : 387.7 JON
Auteur : Lois Jones

Editeur : AURUM,
Année de publication : 2005
Mots-clés : Easyjet
ISBN : 1-84513-093-6

Résumé : EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used tonbsp;gain an advantagenbsp;on its competitors, and the wider social changes its cheap flights have brought about.